Bridging the Gap: How New Media Turn Viewers into Co-producers

Bridging the Gap: How New Media Turn Viewers into Co-producers

Television is today one most leading way of telecommunication which receives data in the form of voice, moving picture. It is influenced by viewers, producers, writers, directors, advertisers, and decision makers but in most influential players which set the role of tv industry in a civil society and affect the society are divided in three categories; Viewer, Co producer, Decision makers. Between these three categories are some gaps emerging which restricts a success full industry here all parts can benefit. These gaps are defined as creative gap, social gap, political gap and media control.

To lesson these gaps a major technical changes are necessary. These technical Advance and new technology can assist and help the industry lessening the gaps between consumers, co-producers, and decision makers, in many ways. Technologies improve functions, complement features, and increase the quality of tv, besides, supply and ease the consumers in accessing to the content. It also provides the opportunity for the producer to create better content for the viewers. Two major moves are needed to be taken; the first one is to establish internet-based tv the second one is the move towards mobile-based tv.

Another strategy that needs to be taken is to provide the viewers the long tail concept hence the industry is increasingly getting fragmented and niched. The viewers also want to be a part of the process, to have a say in decision making; they wish to access content anywhere, anytime, on any platform. They focus on personalization, interactivity and availability and it has to be free or if they are asked to pay the offering should have a higher value than the money they spend. The challenge for future tv is to look cross the boundary between industries and create new market space.

The external auditors comments

An interesting presentation which highlights the power of government influence on today's international television industry and points to how Internet-based TV, P2P and mobile technologies will provide new channels for the demanding viewers of tomorrow. The presentation poses challenging questions about the future of user generated programming and the role of advertisers and governments in the emerging global niche markets.